When You’re the Embodiment of “The Little Brand That Could”
Ahem. Let me introduce myself. My name is Jamés Etim and I’m the black, immigrant, female owner of a small online clothing boutique called Ayaiya. I’m just a little Naija American girl trying to live her beautiful dream, which is why I named the business “Ayaiya”. “Ayaiya” means “beautiful” in the language we speak, Annang.